Guidelines

.mp4 using H.264 or H.265 codec
Bitrate: Max 15Mbps
Frame rate: 25, 30 or 60 frames / sec
Audio: AAC CBR or VBR up to 288Kbps

.jpg or .png
Quality: 100 (high or very high)
Colour mode: RGB
Bit Depth: 8 Bits per colour channel

Language

Offensive language is one of the most frequent causes of complaint for broadcasters. Judgementsabout its use are difficult because they depend on tone and context. As a guideline, any contentsubmitted for broadcast should not contain what is generally accepted to be offensive language.

Content that appears to condone or glamorise violence and dangerous or antisocial behaviour andcould encourage others to copy such behaviour will not be acceptable.

Children can be influenced by what they see, hear and read. Careful judgement is required for content which might lead to dangerous imitation, including content which shows the use of domestic objects in violent acts (e.g. knives, hammers and scissors).

Partial/full nudity will not usually be accepted. Likewise, material that portrays sexual behaviour orcontains explicit sexual discussion will not be accepted unless it can be clearly editorially justifiedand then it will only be considered for a late evening broadcast slot.

Content must avoid offensive or stereotypical assumptions and people should only be described interms of their disability, age, and sexual orientation when there is clear editorial justification.

The Big Screen can be used to promote factual information but it is not specifically intended tochange people’s behaviour. The screen will particularly support campaigns that are directly linked to Leeds City Council’s priorities – health and wellbeing, children and young people, and communities.

On-screen web links will be permitted as long as these are justified within the context of thescreening; for example, to provide additional information or background. Any sites must be clearlyrelevant to the content of the video, free to access and factually accurate.

Product placement and sponsorship logos are not allowed in any explicit manner. Video contentcontaining logos relating to key sponsors are permitted within the credits of the video. Work cannotserve any commercial purpose unless otherwise agreed in advance with Leeds City Council.

There must be a balance between reflecting public attitudes and realism and the danger ofencouraging potentially damaging or illegal behaviour, particularly among children. For broadcaston the Big Screen, content should not encourage, glamorise or condone the use of illegal drugs,smoking, solvent abuse or the misuse of alcohol. It is understood that concert clips, musicalproductions and dramatisations of social activities may contain images of some of the above. Thisonly becomes an issue of debate if the images are stylised to appear unduly appealing.

Suicide, attempted suicide and self-harm should not normally be portrayed. If it is, it should be donewith great sensitivity. Care must be taken to avoid describing or showing methods in any greatdetail, and content producers should be alert to the dangers of making such behaviour attractive tothe vulnerable.