The Big Screen is a ‘public space broadcasting’ channel. It provides information and entertainment for those viewing it but does not provide the viewer with choice. Any content should minimise the potential for causing offence and must not infringe legal rights.
Offensive language is one of the most frequent causes of complaint for broadcasters. Judgements about its use are difficult because they depend on tone and context. There is often no consensus about what words are acceptable – it can depend on when they are said and by who. As a guideline, any content submitted for broadcast should not contain what is generally accepted to be offensive language. If it does, it will only be considered for broadcast in a late evening slot.
Children and dangerous imitation
Children can be influenced by what they see, hear and read. Careful judgement is required for content which might lead to dangerous imitation, including content which shows the use of domestic objects in violent acts (e.g. knives, hammers and scissors).
Content that appears to condone or glamorise violence and dangerous or antisocial behaviour and could encourage others to copy such behaviour will not be acceptable. This includes violence that is depicted in places normally regarded as safe, such as the family home, hospitals and schools.
Sex and nudity
Partial/full nudity will not usually be accepted. Likewise, material that portrays sexual behaviour or contains explicit sexual discussion will not be accepted unless it can be clearly editorially justified and then it will only be considered for a late evening broadcast slot.
Alcohol, smoking, solvent/drug abuse, illegal drugs
There must be a balance between reflecting public attitudes and realism and the danger of encouraging potentially damaging or illegal behaviour, particularly among children. For broadcast on the Big Screen, content should not encourage, glamorise or condone the use of illegal drugs, smoking, solvent abuse or the misuse of alcohol. It is understood that concert clips, musical productions and dramatisations of social activities may contain images of some of the above. This only becomes an issue of debate if the images are stylised to appear unduly appealing.
Suicide, attempted suicide and self-harm
Suicide, attempted suicide and self-harm should not normally be portrayed. If it is, it should be done with great sensitivity. Care must be taken to avoid describing or showing methods in any great detail, and content producers should be alert to the dangers of making such behaviour attractive to the vulnerable.
Content must avoid offensive or stereotypical assumptions and people should only be described in terms of their disability, age, and sexual orientation when there is clear editorial justification.
The Big Screen can be used to promote factual information but it is not specifically intended to change people’s behaviour. The screen will particularly support campaigns that are directly linked to Leeds City Council’s priorities – health and wellbeing, children and young people, and communities.
Links to third-party websites
On-screen web links will be permitted as long as these are justified within the context of the screening; for example, to provide additional information or background. Any sites must be clearly relevant to the content of the video, suitable for the likely audience (including children), be regularly updated and refreshed, free to access and factually accurate.
Product placement and sponsorship logos are not allowed in any explicit manner. Video content containing logos relating to key sponsors are permitted within the credits of the video. Work cannot serve any commercial purpose unless otherwise agreed in advance with Leeds City Council.